FIRST STEP£2–3 weeks
Joined-up booking + arrival flow
// What
Combine your ticketing + arrivals data into one timeline so ops can see the day coming.
// Why
Decisions about staffing café vs entry point get made on real numbers, not gut.
Change my answers
// Playbook · tourism-attraction
Tourism & visitor attractions
Visitor attractions sit on a pile of data they barely use — booking patterns, on-site flow, seasonal demand. AI's role is to turn that data into operational decisions and visitor experience improvements that don't require hiring a data team.
// Starter projects · sequenced
Sequenced. Sized. Honest.
From a confidence-building first step to a transformative bet.
MOMENTUM££4–6 weeks
Personalised visitor follow-up
// What
Post-visit emails that reference what they actually did (not what we assume they did) and offer relevant next-visits.
// Why
Repeat visit rates are wildly underexploited at most attractions.
TRANSFORMATIVE£££8–12 weeks
Visitor experience scoreboard
// What
Combine reviews + sentiment + flow data + complaints into a weekly board-level dashboard that highlights what changed.
// Why
Removes the 'we think it went well' problem.
// Casework that grounds this
Built it for them.
CASE / 01
Camera-vision-enrichment — vendor-neutral scene labels
Multi-site operators with mixed-vendor camera estates
A Viseron-shaped service that watches any RTSP stream and emits structured labels (people, vehicles, animals, parcels) for downstream automation.
CASE / 02
Pavilion Festival — one CMS, 30 dynamic screens
Multi-stage festival operations
A single event-state JSON drives 30 cinematic signage layouts across 6 stages — change a set time once and it cascades everywhere.
CASE / 03
VenueGuard — multi-tenant venue compliance
Independent venues needing event-safety paperwork
Vertical SaaS that turns the FRA/event-plan tedium into a guided flow with auto-generated docs.
// Risks worth flagging
- Marketing automation that pretends to be personal but isn't will damage your brand faster than no email at all.
- Visitor counting tech that mis-counts groups or pushchairs feeds bad data into every downstream decision.
// Watch out for in pitches
- Beware 'AI tour guide' pitches — almost always solve a non-problem at expense of staff opportunities.
// The honest take
Tourism AI works best when it makes the existing operations team smarter. It rarely works as a visitor-facing gimmick.