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AI/Playbook/multi-site-retail
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// Playbook · multi-site-retail

Multi-site retail & service brands

Multi-site retail's AI moment isn't replacing tills; it's normalising the mess between sites. The wins live in giving HQ a single comparable view of all locations and giving each location a smarter floor.

// Starter projects · sequenced

Sequenced. Sized. Honest.

From a confidence-building first step to a transformative bet.

FIRST STEP£2–4 weeks

One unified 'how is each site doing right now' view

// What
Pull EPOS + footfall + staff-on-floor into a single dashboard with site-level comparable metrics.

// Why
You can't manage what you can't see consistently. Without this, every other AI investment is wasted.

MOMENTUM££4–8 weeks (across all sites)← real work

Footfall + dwell analytics per location

// What
Cheap edge cameras counting entries, dwell zones and conversion. No facial anything.

// Why
Turns 'we feel busy' into a number HQ can act on.

TRANSFORMATIVE£££10–16 weeks

Demand-aware allocation engine

// What
Stock + staff allocation across sites driven by combined live signal + 30-day predictions, with manager override.

// Why
Only worth doing once the data fabric is reliable. Skip if you don't have it.

// Risks worth flagging
  • Different sites mean different till versions / EPOS configs. Data normalisation will eat 60% of your project — budget for it.
  • Don't deploy a model trained on your best-performing site to your worst; it embeds the wrong assumptions.
// Watch out for in pitches
  • Beware vendors selling 'multi-site AI platforms' that are really CCTV upsells.
  • If your EPOS provider won't give you raw exports, fix that first.
// The honest take
The single highest-ROI AI project for multi-site retail is usually 'making sure every site reports the same numbers the same way'. It's not glamorous; it's the prerequisite.