FIRST STEP£2–3 weeks
Internal knowledge index
// What
Index your past work + briefs + decks; let your team search-and-summarise the firm's own thinking.
// Why
Stop reinventing what your firm has already worked out three times.
Change my answers
// Playbook · agency-consultancy
Agency, consultancy & professional services
Agency AI lives between two extremes: 'AI replaces our craft' (false; clients can tell) and 'AI is a fad' (also false; your competitors are using it). The real game is using it in the unsexy back-office and in the research/discovery phase to free up the senior craft hours that actually win business.
// Starter projects · sequenced
Sequenced. Sized. Honest.
From a confidence-building first step to a transformative bet.
MOMENTUM££4–6 weeks
Discovery + research accelerator
// What
Structured intake from the client → automated research brief + comparable case retrieval, ready for the senior to refine.
// Why
Frees senior hours for the actual thinking.
TRANSFORMATIVE£££8–14 weeks
Productised micro-services on the side
// What
Take your most repeatable mini-engagement and turn it into a self-serve tool with AI doing 60% of the work.
// Why
Adds margin you can't get from billable hours alone.
// Casework that grounds this
Built it for them.
CASE / 01
EGPK.info — personalised aviation alert SaaS
Glasgow Prestwick pilot community + flying clubs
NOTAM, weather and traffic ingest fanned out as per-pilot alerts so subscribers only see what affects their flying.
CASE / 02
VenueGuard — multi-tenant venue compliance
Independent venues needing event-safety paperwork
Vertical SaaS that turns the FRA/event-plan tedium into a guided flow with auto-generated docs.
// Risks worth flagging
- Client-facing AI-generated copy without senior review is brand-damaging by default.
- If the AI knows more than your juniors do day-one, your training pipeline breaks. Plan for it.
// Watch out for in pitches
- Don't build a 'pitch deck generator'. Build the research substrate that lets your people pitch faster.
// The honest take
The agencies winning with AI are quietly using it to halve their internal admin and discovery time, not loudly using it as a service line.